NORDSTROM 2024
ANNIVERSARY SALE
MULTI-MEDIA CAMPAIGN
For Nordstrom’s biggest sale event of the year in 2024, our goal was to highlight fresh new arrivals at discounted prices through the lens of a high-fashion grocery store. In a major departure from previous year’s creative, we utilized fun hand-painted typography paired with stickers and leaned into supermarket tropes. Work included initial concept development, photo & video production and end-to-end execution on designs and animations for social, email, site, paid media and print.
VIDEO
OUT-OF-HOME
For out-of-home, we were able to design a complete take-over of Columbus Circle in New York City. Additionally, we had the added challenge of combining our Anniversary Sale concept with our existing For Everything New York campaign to seamlessly integrate the two together in the high-priority New York market.
SOCIAL
Our social campaign this year played with grocery tropes through a fashion-lens from receipts highlighting our on-sale brands to a conveyor belt cycling between produce and product. The stark contrast between the different product types resulted in eye-catching posts that generated engagement and awareness.
DIGITAL
Throughout the digital placements on our site, we integrated animation into traditional hand-painted sign designs to highlight products and brands in a dynamic way. By combining our graphic elements with the photos from our shoot, the 360 campaign tied together across every deliverable category.
Sr. Creative Director: Nichole Deutmeyer
Creative Direction: Karina Bowie, Marc Santo
Creative Leads: Rebecca Strejc, Shane Bender, Kirsten Houk
Photo Art Director: Kim Robbins
Video: Liz Bilinksy, Norlo Carey
Animation: Shane Bender
VFX: Yeongku Oh, Chris Parker
Hand Painted Lettering: Kenji Nakayama