TRUNK CLUB
NOVEMBER ACQUISITION

DIGITAL MEDIA CAMPAIGN

 

The design strategy for Trunk Club’s November acquisition campaign was to raise brand awareness and hit target demographics. To achieve this, we incorporated subtle movements into our photography, which were then brought to life through gifs. This resulted in ads that had a more high-end aesthetic compared to competitor styling companies. I was responsible for conceptualizing layouts, designing marketing materials for social media platforms, and assisting in the art direction on set.

 
 
 
 
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Art Direction: Angelica Acebedo-Frint
ACD: Elizabeth Kelly
Design: Shane Bender, Elizabeth Kelly
Photography: Luis Chavez
Video: Chris Brown