TRUNK CLUB
SPRING CAMPAIGN 2020

MULTIMEDIA CAMPAIGN

 

Awareness and acquisition campaign for Nordstrom Trunk Club. The goal was to lean in on our Nordstrom name with the promise of “effortless style delivered”. Marketing assets included OOH, video, social and display ads.

 

Results

 

Lead Rate

Nearly doubled lead rate
since pre-campaign levels

CTR

Increase in CTR by +0.55%

Traffic to Site

Increase in paid traffic
to site +252%

 
 

OUT-OF-HOME

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DISPLAY & PAID SOCIAL

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Creative Direction: Denise Carrillo & Angelica Acebedo-Frint
Associate Creative Direction & Design: Elizabeth Kelly and Shane Bender
Copy: Kirsten Houk
Styling: Nordstrom Styling Team
Video: Kirstin Small
Photography: Jennifer Livingston - New York